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Design Thinking Experience: Problem Solving for a Creative Small Business

July 20, 2021 @ 9:00 am - 1:00 pm

Get career learning experience this summer! All majors are invited to participate in this case study simulation to learn, explore, and experience what it’s like to work in a professional field.

In this case study experience, you’ll learn about Design Thinking and apply this skill in a simulated scenario for Revel, a Madison-based creative small business. Design thinking is the process of innovation to solve complex problems using creativity, critical thinking, and human-centered innovation, and it’s a skill that’s increasingly sought after by employers in today’s marketplace.

Participants will:

  • Learn about and practice using design thinking
  • Receive support from mentors who are specially training in and use design thinking in their professional work
  • Work in teams with other students to create a presentation about using design thinking to explore a growth opportunity for Revel.

No prior knowledge is required, and all majors are invited to participate to explore this creative problem-solving process used across industries and job roles in today’s workforce. This case study may be of particular interest to students attracted to entrepreneurship and/or arts. The practical skills and experience you develop as a result of participating in this case study will be an asset for you while seeking professional opportunities during college and after graduation.


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If you need an accommodation to attend this event, please contact Hannah Hatlan-Atwell at (608) 265-3572, hagenatwell@wisc.edu. All accommodation requests should be made no less than two weeks before the event. We will attempt to fulfill requests made after this date, but cannot guarantee they will be met.